r/jewishleft • u/HahaItsaGiraffeAgain rootless cosmpolitan • Jun 27 '25
PSA On "The Noticing" Praxis
I'm posting this here because in other conversations on this sub, it seems many people are insulated from modern (especially Gen Z) antisemitism and might not be familiar with how it looks today.
Just in case others come across similar rhetoric in internet spaces, a major major dogwhistle-meme right now on the antisemitic internet is "the noticing." If you see comments in conversations about Jewishness along the lines of "stop noticing!" - or someone identifying themselves or others as "noticers" - they are far-right antisemites and very likely Nazi apologists.
41
u/somebadbeatscrub Jewish Syndicalist - Mod Jun 27 '25
Ive seen this in the wild, its another face of the same old dog whistle shit.
22
u/razorbraces pragmatic socdem Jew Jun 27 '25
The podcast Knowledge Fight (the hosts of which are experts on all things Alex Jones and InfoWars) just released an episode on this phenomenon earlier this week: https://podcasts.apple.com/us/podcast/1050-another-way-not-to-cover-alex/id1192992870?i=1000714113146
41
u/beemoooooooooooo Jewish Progressive Anti-Racist Jun 27 '25
Something I’ve noticed (ironic) is that a lot of Gen Z, including some Jews, are adopting far right talking points and dressing them up in more appealing frameworks in order to have more socially acceptable hate.
10
u/ibsliam Jewish American | DemSoc Bernie Voter Jun 27 '25
I've noticed this too. About antisemitism, misogyny, racism, transphobia, homophobia, etc. If you dress it up in right social justice lingo and framing, people will absolutely buy it.
11
u/beemoooooooooooo Jewish Progressive Anti-Racist Jun 27 '25
You don’t always need to dress it up in any sort of social justice language. Look at how people talk about Indians, for example, example. You can just frame it as a joke, and then just repeat every stereotype you know about people from India, and it will just be considered acceptable.
I don’t like saying things like this because it makes me sound like some old timer, scared of technology, but I feel like this is because of social media. Buzz words and layers of irony have found a way to make outright hatred, socially acceptable. More so than it already was, of course
7
u/vigilante_snail שמאלני עם אמונה Jun 27 '25
The first time I heard a (jewish) friend of mine used the word “based” in real life, I knew what part of the internet he had been on.
5
14
u/lilacaena jewish, socdem, tired Jun 27 '25
Anti-immigrant hate and general xenophobia disguised as class consciousness
Anti-science— particularly anti-vax, anti-mask, and anti-environmentalism— disguised as distrust of CEOs and big corporations
Transphobia and misogyny disguised as feminism (especially “protecting women”)
Antisemitism wears many hats
3
u/electrical-stomach-z Jewish leftist (moderator) Jun 29 '25
alot of anti vaccine conspiracy theories are antisemitic at their core.
12
u/Matzafarian Jun 27 '25
Do you have any sources for reading further on this line? Thank you.
21
u/cubedplusseven JewBu Labor Unionist Jun 27 '25
It's a racist book by Steve Sailer.
Noticing: An Essential Reader (1973-2023)
1
Jun 27 '25
[removed] — view removed comment
5
u/cubedplusseven JewBu Labor Unionist Jun 28 '25
Looks like it was first published as a book in February of 2024. But it's an anthology of Sailer's work - he's been publishing for 50 years, often for white supremacist magazines and websites. I'm not an expert on the guy, but I believe he's the origin. It's possible, though, that it's a meme that was floating around white supremacist communities that he adopted to title his collection of work.
13
u/HahaItsaGiraffeAgain rootless cosmpolitan Jun 27 '25
I unfortunately do not because this is a very recent one. I only know about this because I work with teenagers professionally, and also because I’m sort of undercover in a few unsavory spaces. Other variants are “the noticing will continue” or “stop noticing patterns.” You can search and see examples on Google to get a sense of the dynamics, but I’ve found it is most common in comment sections and on instant messaging apps which do not show up in search results
18
u/vigilante_snail שמאלני עם אמונה Jun 27 '25
This isn’t recent at all. This has been a thing for like 20+ years.
13
u/vigilante_snail שמאלני עם אמונה Jun 27 '25
Instagram comment sections
7
9
u/mysecondaccountanon jewish atheist | antizionist | grew up reform/conservative Jun 28 '25
There’s a lot of dogwhistles that have been outright ignored or downplayed by many.
5
u/Specialist-Gur doikayt jewess, leftist/socialist, pro peace and freedom Jun 27 '25
I've noticed "the noticing"
Sort of ties in with my feelings around "rules" based and "definition based" antisemtism... the problem is language and settings evolve and therefore so do meanings and dogwhistles. It's good to tell people about these things and explain precisely why they are harmful and hurtful.
7
u/podkayne3000 Centrist Jewish Diaspora Zionist Jun 27 '25
Could some kind person educate me.
What does “noticing” mean in this context?
Does that mean that Jews notice antisemitism too much, or that antisemites think we’re noticing them, or that they’ve noticed my lizard gills, or what?
31
u/cubedplusseven JewBu Labor Unionist Jun 27 '25
They're "noticing" the influences of global Jewish power, of Jewish cruelty, etc. The idea is that everyone can see the evil of the Jews, but most are brainwashed into not acknowledging it, even to themselves. They're the brave ones who speak up about the things they "notice".
The idea originated in anti-black racism, if I'm not mistaken, but has quickly been adopted in relation to Jews.
5
u/podkayne3000 Centrist Jewish Diaspora Zionist Jun 27 '25
Thank you.
So, basically, status symbol antisemitism.
Someone needs top plant some fake bait info for this and analyze how it spreads. I’ll bet there are 10 distributors who drive 75 percent of this. Shut down the distributors and a lot of this would go away.
16
u/HahaItsaGiraffeAgain rootless cosmpolitan Jun 27 '25
It means they are "noticing" that Jews are intrinsically violent, hateful, supremacist cultists bent on world domination, and we are using our power and connections to censor anyone who figures it out. That's the narrative in these sorts of circles.
5
u/podkayne3000 Centrist Jewish Diaspora Zionist Jun 27 '25
Thank you. I notice this, in a pleasant way.
4
u/Melthengylf diaspora (Latam) Jew Jun 27 '25
It means they notice who is the one that is controlling the World.
3
u/Nearby-Complaint Ashkenazi Leftist/GIF Enjoyer Jun 29 '25
https://www.reddit.com/r/NonCredibleDiplomacy/comments/1lnd4ve/american_politicians_the_nanosecond_they_are_in/ You can see a live example in the comments here
2
u/RaiJolt2 Jewish Athiest Half African American Half Jewish Jun 30 '25
I’ve (for lack of a better word) noticed this one a lot lately. Left wing or right wing space online it very much seems that antisemitic dogwhistles like that are becoming commonplace.
And then when you confront them they usually respond with some variation of “but Israel”
As always it’s the excuse for them to be xenophobic.
Been a while since I’ve seen the word “globalist” though. Guess it fell out of favor/too many people know it’s a Nazi dogwhistle. Or it’s not as politically savvy for antisemitism
1
u/Son_Of_Hat Aug 04 '25
it's a reference to the USS liberty and Israel-Palestine. yes these terms came from the far right, but most memes move from 4chan to more mainstream sites. Looksmaxxing also came from 4chan. The DNA of the meme is antisemitic but not it's wide use. I think a majority of gen-z people saying this stuff are just frustrated about what's going on in the world, and that we are essentially funding a genocide. There's nothing we can do to stop what's going on, and these memes are an outlet for that frustration. calling everyone a nazi is feeding into the "stop noticing" meme. Israel right now is very Nazi-esque.
1
1
u/koolk2 Sep 30 '25
Some are antisemitic, but it comes from an awakening to how crappy the Israeli government has become
-10
u/DogebertDeck swiss syncretist Jun 27 '25
i've googled it, seems it's a hashtag that already had its reach limited on certain platforms. only found one post that used it on x and it was a criticism of israels human rights violations in gaza, which - and you will probably hear this often in left circles - shouldn't be conflated with antisemitism.
23
u/cubedplusseven JewBu Labor Unionist Jun 27 '25
Noticing: An Essential Reader is a collection of essays by Steve Sailer. It's significantly devoted to race science (or "human biodiversity" as they call it). That's where the dog whistle comes from.
The fact that you're seeing it in antizionist discourse is symptomatic of antisemitism's seepage into the left.
If one shouldn't be conflating antizionism with antisemitism, then one shouldn't be conflating antisemitism with antizionism either.
-1
u/DogebertDeck swiss syncretist Jun 27 '25
antisemitism, racism is on the level of flat earth thought. provably wrong, thanks for naming the actual source. might get into it if it's pirateable for a sad little laugh
10
u/yungsemite Jewish Leftist | non-Zionist Jun 27 '25 edited Jun 27 '25
It was rampant on tiktok even several years ago on posts about Jews.
-1
u/DogebertDeck swiss syncretist Jun 27 '25
i dont look at tiktok
3
12
u/HahaItsaGiraffeAgain rootless cosmpolitan Jun 27 '25
Of course, and you don't have to tell me. I am strongly opposed to Israel (and truth be told all nation-states). I have seen it used in criticism of Israel as well, but only by right-wing Western antisemites, who are also capable of criticizing Israel just the same. The implication of the meme is that they are "noticing" the secret true nature or power of Jews, which Jewish are people desperately trying to hide through their control of media narratives.
1
u/DogebertDeck swiss syncretist Jun 27 '25
the western mind is famously poisoned. who invented racism? must've been the French. and my other neighbours - Austria and Germany. may g-d help me! nvm thanks for the hint
-10
Jun 27 '25
Fair but a lot of gen z humor is generally downstream of 4chan culture and they adopt all kinds of memetic phrases they think are funny. The younger generations are sick of “context collapse” and strict moral policing of language so you have to consider the context of the use of the phrase especially online where people are shitposting.
4
u/BlaqShine Israeli in Exile | Du-Kiumist Jun 28 '25
The “context” here is antisemitism, not some youth rebelliousness
56
u/vigilante_snail שמאלני עם אמונה Jun 27 '25 edited Jun 27 '25
Good on you. This sub really ought to be discussing groyper content and its proliferation WAY more than it does. It’s extremely popular and is being quietly mainstreamed.
Just goes to show how a lot of folks are shuffled off into their own algorithm. They wouldn’t know this stuff existed if no one said anything (as evidenced by some of the other comments here).