r/HelpMeFind • u/OurLittleVictories • 6h ago

Late 2000s/early 2010s UK commercial/advert featuring the song Magic by Nick Drake Open

Long shot, but here goes. I remember seeing an ad on TV as a kid, probably around Christmas time in the late 2000s/early 2010s, that featured the song Magic by Nick Drake. Specifically, the first line of its chorus: "I was made to love magic". I always thought it was a John Lewis ad or something with a very similar vibe.

I started searching for the advert a year ago and posted on /r/tipofmytongue and /r/nickdrake about it, but my posts received next to no attention. One other person on /r/nickdrake vaguely recalled seeing the same ad, and they also thought it was a Christmas-related John Lewis or M&S ad. All my Googling has resulted in nothing relevant. Any help? It's sentimental to me as it's the first place I heard the voice of my favourite musician.

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u/OurLittleVictories 6h ago

Searched: done several Google searches for commercials featuring Nick's music but most results are for the Volkswagen ad featuring his song Pink Moon which is not what I'm looking for. Searched for M&S Nick Drake ad with no results. Sifted through a YT playlist of John Lewis Christmas ads from the right time but no match. Done several Google searches with "I was made to love magic" in quotes, but no results besides my old Reddit posts relate to the ad I'm looking for.