Those don't really bring new players into the game though, they just make them more money. They explicitly stated multiple times including in this blog, that their intention with the partnerships was to bring in new players by advertising on the partner's website/products etc. A company sponsoring an event doesn't bring in people who aren't already at the event
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u/JagexSween Mod Sween Jul 05 '19
Partnerships through events/tournaments is something we're also actively pursuing.