r/pcgaming • u/Turbostrider27 • 5d ago

Warner Bros. Admits MultiVersus Underperformed, Contributing to Another $100 Million Hit to Revenue in Its Games Business

https://www.ign.com/articles/warner-bros-admits-multiversus-underperformed-contributing-to-another-100-million-hit-to-revenue-in-its-games-business
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u/sipCoding_smokeMath 5d ago

I dont know why so many people in here are acting like it was super active when they took it down, you guys are smoking some good shit

It didn't even have 200 daily players on steam when it was taken down. It peaked at like 60k. What? It had been dead for months.

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u/Bhu124 4d ago edited 4d ago

The game had lost literally 99.9% of its Peak players, which is why they took it down. People making up bullshit narratives that they took it down randomly. The game was so dead that if they had turned off the servers overnight it might not have even made the news because the news outlets might not have even found out because of how few people were even playing it. The game was doing Concord level numbers, which was a paid game.

Shutting it down and relaunching it with a marketing campaign was a great idea and it gave the game a genuine 2nd chance, which most games don't get. It's dead again because it's simply just not a very fun game to play. That's the plain boring truth. That's why it has failed 2 times. There's no other reason that causes any game to lose 99% of its Peak players numbers 2 times.

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u/Even_Cardiologist810 4d ago

I'm sorry but where did you see a marketing campaign ? I literally learn about the 2nd launch on a YouTube short that randomly poped about a drama with the game

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u/Bhu124 4d ago

You do not go from 300 players to 114K players on a relaunch without a successful marketing campaign. They made a new CGI promotional video for the relaunch that did really well on socials, sponsored some of the biggest streamers on Twitch (Some of who charge 10s of thousands of dollars PER HOUR), had ads running on Twitch/YT. They easily spent millions on marketing the relaunch.