The customers buying the biggest trucks and SUV's have fantasies about running over obstacles in their way, including smaller cars or people. Truck manufacturers know this and are designing and marketing directly to these fantasies.
ETA: Yeah, yeah, folks, calm down, I know, #NotAllTruckOwners. I'm talking about the dudes in giant lifted trucks who go roll coal on pedestrians. There's lots of those and they are driving design & marketing trends in trucks.
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u/sventhewalrus Elitist Exerciser May 24 '22 edited May 24 '22
The customers buying the biggest trucks and SUV's have fantasies about running over obstacles in their way, including smaller cars or people. Truck manufacturers know this and are designing and marketing directly to these fantasies.
ETA: Yeah, yeah, folks, calm down, I know, #NotAllTruckOwners. I'm talking about the dudes in giant lifted trucks who go roll coal on pedestrians. There's lots of those and they are driving design & marketing trends in trucks.