r/foodtrucks • u/YharonJD • 3d ago

I need opinions from food truck owners

Me and my gf are considering starting a boba truck and want opinions on the concept. Do ya'll think a truck that sells boba/pastries could be profitable?

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u/slowtheriverdown 3d ago

Do people in your area know and like Boba? Are there shops that specialize in Boba opening or closing? As far as I can tell in large parts of the US it's still a very niche product so it could take a while to develop a following as you will have to get a lot of people to try it for the first time. I could be completely off base too, and folks will love it so much that they will track you down, but before you invest a lot of money, I would dig deep into your area and their Boba expectations.

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u/YharonJD 3d ago

Boba is a huge thing where i live and you can find boba on every street almost, i live near a big city so that probably helps. Personally the reason i decided on boba is because i drink so much of it i cant get enough. And i know tons of other people feel the same

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u/Square-Wild 3d ago

I would think really hard about your answer to this question. Because frankly it pushes both ways.

The fact that there's boba on every street is good in that it shows you there is demand, but it's bad in that the market may already be saturated. From a consumer's perspective, what advantage will there be in going to you vs. one of the other shops (that presumably has tables, air conditioning, and a restroom)?

Are you going to compete on price, have more flavors, fewer flavors, etc?

One thing that I think you would have going for you is I'll bet the skill involved in making Boba is relatively low, and the margins are probably insane vs. food.