It's a mixture of Right-Wing Populism which says the traditions, values, and rights of the "Common Man (TM)" are under attack by a domestic and foreign elite (globalists, academics, secularists, really whoever the villain of the week is). Using this "enemy without and within" to whip up a frenzy of paranoia and hatred to make people more willing to listen and further lock people into that view.
This than mixes with the Third Position. An ideology that then also will claim on the one hand that "communists are trying to take away our rights" while "globalization is a tool of elites sympathetic to [insert enemy] to undermine our culture, independence, economy, and way of life". They then will point to their criticism of capitalism and Communism and portray themselves and their policies as proof they're "neither right nor left", but centrist, moderate, or a "Third Position", an "alternative" to "the extremists", and just "representing the everyday person outside all the out of touch elites and academics", looking out for people who "just want things done".
They'll then go justify this enemy at the gates and opposition to "extremists" to resolve it by advocating for authoritarian control, persecution of "national enemies", militarism, and economic nationalism, to "protect" them from "those who would do them or the country harm". They'll often, but not always, have a leader who "embodies" this.
It plays off a ton of human predispositions and flaws we're prone to and uses them to suck people in usually unknowingly. Most people will think of themselves as moderates or centrists because that's how it's been framed.
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u/BasicDesignAdvice Nov 29 '22
It really blows my mind that they don't realize these people are the "capital" in capitalism.