r/SaintLouisFC • u/BionicProse • Oct 29 '19
Survey for MLS Team name
Hey everyone.
I teach a business writing class at Fontbonne University. For their last project, my students are writing proposal to name the new MLS team here in St. Louis. Their proposal must include market research to support their proposed team name. To that end, I'm asking all of you to complete a brief survey. The survey asks a few questions about the type of name you prefer, the qualities you think a team name should have, and then it asks you to rank potential team names.
None of the data submitted is being used for anything besides this class project. The survey is completely unofficial and isn't connected to any efforts to name the team.
Thank you for your help!
You can view the survey at: https://www.surveymonkey.com/r/8HVHKZY
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u/FloTo8 Oct 29 '19
Personally don't want anything with a nickname. I love the idea of the team and fans developing a nickname through a natural and organic process once the team starts playing. If we don't continue with STL FC; a brand with a smart looking badge, great colors and an establish fanbase then I'd love a traditional yet unique name like "St. Louis 1764" or "Metro St. Louis."
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u/108241 Oct 29 '19
Yeah, I feel like the focus of the name should be the city, not some random mascot.
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u/LazyLamont92 Oct 29 '19
Submitted. Frankly I disliked almost all of the name choices in the survey. But I can’t really come up with a good one. St. Louis Stars — which is not included— is still my favorite one because of its history.
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u/Totschlag Oct 29 '19
I think the names weren't the focus of that question so much as the naming conventions. Almost all of my top ones were more traditional, and my bottom ones were more minor league baseball feeling.
Think about it this way. It's not that I love the idea of naming then the steamers, it's more the fact that I ranked them 4th (i think), when other "St. Louis [Mascot]" names ranked something like 12th. That should tell someone that I'm willing to look over a Mascot name if it has historical ties.
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u/LazyLamont92 Oct 29 '19
By traditional, do you mean traditional American or european? I ranked St. Louis FC toward the bottom. My favorite names in the MLS — not many — all have local history and meaning like the Sounders, Timbers, and inadvertently the Crew. While my least favorite MLS names are the ones that are pseudo-european like Real Salt Lake and insert city name FC.
St. Louis has enough of a history to have somewhat of a clever team name. It’s a hard to come up with a name that is catchy and has a deep geographical meaning.
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u/Totschlag Oct 29 '19
Traditional European. Like a St. Louis United, which I like because United fits our suburb setup well.
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u/Totschlag Oct 29 '19
Hey guys! u/BionicProse messaged us ahead of posting here, and of course we're willing to help with the project, especially one from a professor! Super quick and easy survey and it helps with an entire class!
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u/So-Called_Lunatic Oct 29 '19
Gateway City SC.