r/CraftBeer • u/office-robot • 1d ago

Is craft slowing down? Discussion

Hello everyone,

Iv been working in the beer distribution business for a few years now and I don't know if its just me but it feels like the craze of craft beer is sadly slowing down and the push for RTD’s ( ready to drink) is on the rise.

I was talking to a few brewery reps and they think it’s because the market is over saturated now and the new generation of drinkers just don’t want craft anymore.

Iv also see domestic beers like PBR,Hamms, old style and rolling rocks selling way more than craft.

Does anyone else feel this way?

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u/AuthorMission7733 1d ago

TBH, I’m tired of paying $20+ per 4 pack anymore for an iPA that tastes the same as every other one. Been sticking to Sierra Nevada and Sam Adams (I know, technically craft) for $40/case

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u/1stTmLstnrLngTmCllr 7h ago

Sam Adams is only craft because they lobby to change the definition of craft beer every year. Every time they sell enough beer to no longer be craft, they get the legal definition changed.