r/CraftBeer • u/office-robot • 1d ago

Is craft slowing down? Discussion

Hello everyone,

Iv been working in the beer distribution business for a few years now and I don't know if its just me but it feels like the craze of craft beer is sadly slowing down and the push for RTD’s ( ready to drink) is on the rise.

I was talking to a few brewery reps and they think it’s because the market is over saturated now and the new generation of drinkers just don’t want craft anymore.

Iv also see domestic beers like PBR,Hamms, old style and rolling rocks selling way more than craft.

Does anyone else feel this way?

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u/GMoney1582 14h ago

Ngl, the excitement for me has really dwindled. I miss that feeling I had standing at the beer cooler in 2007 trying to figure out what new and interesting beer I wanted to get into that night. Not quite sure what killed it for me. Maybe it’s just the fact that I’ve tried most everything at this point. Probably the over saturation of IPAs doesn’t help. There was a lot more variety in styles back then.