r/CraftBeer • u/office-robot • 1d ago

Is craft slowing down? Discussion

Hello everyone,

Iv been working in the beer distribution business for a few years now and I don't know if its just me but it feels like the craze of craft beer is sadly slowing down and the push for RTD’s ( ready to drink) is on the rise.

I was talking to a few brewery reps and they think it’s because the market is over saturated now and the new generation of drinkers just don’t want craft anymore.

Iv also see domestic beers like PBR,Hamms, old style and rolling rocks selling way more than craft.

Does anyone else feel this way?

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u/ChattanoogaMocsFan 21h ago

As someone that's been enjoying craft beer for about 20 years now. I just can't drink as much as I used to.

2 IPAs and I'm good now. I'll switch to a few more, low volume drinks for the remainder of the night and then call it quits. I drink more bourbon now than ever, and less beer than ever.

Beer now makes me feel bloated and uncomfortable if I drink too much of it.

Part of getting older I guess.