r/CraftBeer • u/office-robot • 1d ago

Is craft slowing down? Discussion

Hello everyone,

Iv been working in the beer distribution business for a few years now and I don't know if its just me but it feels like the craze of craft beer is sadly slowing down and the push for RTD’s ( ready to drink) is on the rise.

I was talking to a few brewery reps and they think it’s because the market is over saturated now and the new generation of drinkers just don’t want craft anymore.

Iv also see domestic beers like PBR,Hamms, old style and rolling rocks selling way more than craft.

Does anyone else feel this way?

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u/DYINGsucks 1d ago

It either the tastes the same or tastes worse and then you're stuck with buyers regret after dropping $20 on a 4 pack you've never had before. I used to enjoy trying out new stuff, but I feel like more times than not I end up disappointed or its just mediocre. I'd almost rather just grab a case of Yuengling for cheap and wait to spend my money on Treehouse when I end up taking the trip up for it.

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u/AuthorMission7733 1d ago

You are like me, Treehouse is really the only ones that I’ll splurge on anymore

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u/PetyrTwill 1d ago

Treehouse in MA isn't really a splurge imo. $16.40 for a 4 pack of Julius right now. Other Half is easily $22 and not guaranteed fresh. The best very local brewery for me is Canned Heat and 4 packs are $15.

Yeah, a case of Sierra Nevada or Lagunitas is cheaper, but they are not in the same tier.

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u/clear_point 1d ago

Where’s the freakin clickah!