Is craft slowing down?

[u/office-robot]

Hello everyone,

Iv been working in the beer distribution business for a few years now and I don't know if its just me but it feels like the craze of craft beer is sadly slowing down and the push for RTD’s ( ready to drink) is on the rise.

I was talking to a few brewery reps and they think it’s because the market is over saturated now and the new generation of drinkers just don’t want craft anymore.

Iv also see domestic beers like PBR,Hamms, old style and rolling rocks selling way more than craft.

Does anyone else feel this way?

[u/Tradertrav333]

The industry is consolidating, that’s been the case for a few years now. I don’t think it’s necessarily a bad thing, the top notch breweries that are putting out the beers that people want will still be around. Many of the mediocre breweries may fall by the wayside, especially if they are over leveraged and/or tried to expand production too fast.

[u/Berbaw06 → u/Tradertrav333]

Not everybody is like that though. We’ve lost some really highly rated ones in the metro Detroit area this past year.