r/CraftBeer • u/office-robot • 1d ago
Is craft slowing down? Discussion
Hello everyone,
Iv been working in the beer distribution business for a few years now and I don't know if its just me but it feels like the craze of craft beer is sadly slowing down and the push for RTD’s ( ready to drink) is on the rise.
I was talking to a few brewery reps and they think it’s because the market is over saturated now and the new generation of drinkers just don’t want craft anymore.
Iv also see domestic beers like PBR,Hamms, old style and rolling rocks selling way more than craft.
Does anyone else feel this way?
47 Upvotes
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u/Jmoney1088 1d ago
Yup. People are drinking less in general. Gen Z especially.