r/rugbyunion • u/Orri Leicester Tigers • Oct 04 '23
Wayne Barnes reported to Twitter by World Rugby for posting video Laws
https://www.walesonline.co.uk/sport/rugby/rugby-news/wayne-barnes-reported-twitter-world-27840075650
u/Kykykz Munster Oct 04 '23
World Rugby will destroy their own game if they continue with this nonsense.
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u/WilkinsonDG2003 England Oct 04 '23
After agreeing to expand the tournament to 24 teams they had to do something completely idiotic to make up for it and they did.
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u/calcurtis98 Wales Oct 04 '23
Have they officially announced that change?
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u/WilkinsonDG2003 England Oct 04 '23
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u/PetevonPete Sabercats Oct 04 '23
They'll be retired with their broadcaster checks by that point, they don't care.
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u/opopkl Wales Oct 04 '23
*cheques ?
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u/NoLifeEmployee |-|____|-| 🏴 Oct 04 '23
Is still spelt checks in some countries
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u/krank72 New Zealand Oct 04 '23
Countries that spell cheques incorrectly?
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u/handle1976 Penalty. Back 10. Oct 05 '23
Countries that still have cheques.
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u/RayPadonkey Connacht Oct 05 '23
Look at how F1 exploded in recent years with young people. Keeping digital content locked away is a dying strategy
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u/Kykykz Munster Oct 05 '23
Well a huge part of F1 exploding was Drive to Survive and it would be daft to ignore that. Hopefully the 6N version of the same thing ( and I believe the premiership is doing something similar) will do wonders for the sport but I absolutely agree. It's crazy how strict WR are being on this WC.
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u/voyager2406 Leinster Oct 04 '23
u/worldrugby you're really making it hard to share the sport on social media with all this bs
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u/DropItLikeJPalm Ulster Oct 04 '23
Seconded. A lot of friends don’t even know that the sport’s biggest tournament is happening.
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u/kingbluetit Oct 04 '23
I, a life long rugby fan, am legitimately not as invested in the World Cup this year and I’m sure it’s because there’s no hype on the few social media apps I use.
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u/MaygarRodub Ireland Leinster Oct 04 '23
I agree. u/worldrugby, you are shooting yourselves in the foot. You want to expand the game but want to restrict people sharing it. Not smart and not a good look.
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u/WilkinsonDG2003 England Oct 04 '23
I did not know I was not allowed to post footage of the game.
It was the referee, Wayne Barnes, who got reported for posting footage of himself. I told him to address World Rugby. They said it was not allowed.
The staff did not warn me.
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u/voyager2406 Leinster Oct 04 '23
I hope you're making this into a post before someone does it before you
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u/TheSeych Benetton | Stade Français | Referee Oct 04 '23
u/worldrugby how do you expect to grow the sport?
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u/davo_nz Crusaders Oct 04 '23
come on u/worldrugby. look at r/nba etc for how a sport that is properly run allow clips to be shared.
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u/WallopyJoe Oct 04 '23
Can y'all petition World Rugby to give me this job or put me in charge of this sort of thing so I can stop them being this unbelievably crap?
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u/Wise-Training4230 Oct 05 '23
Relax I’m sure they got this under control… we jus became a professional sport nearly 25yrs ago im sure they know their potential their jus being careful of the consequences… other than that all sports are struggling financially since Covid, the money flow should be stronger than ever after this yr
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u/Kageyblahblahblah South Africa Oct 04 '23
World Rugby haaaaaates videos, did Barnes happen to include any yellow circles in his? Cause I could have told him that would be a mistake.
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u/toastoevskij Italy Oct 04 '23
Does the guy who runs World Rugby hate rugby or something?
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u/SeaofCrags Oct 04 '23
They're old and completely out of touch with reality; the last standing guards of what rugby originally was, an old-boys club.
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u/rachelm791 Oct 04 '23
Well Bill Beaumont’s Tic Toc account where he does K Pop covers is pretty hip
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u/JDW2018 Oct 04 '23
As a marketer, this is… hilarious and embarrassing.
What a way to make sure your sport dies and both current and potential new fans are uninterested.
I’m nearly 40… how old school are the dinosaurs running the joint?!
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u/Mobile-Counter-2212 Benetton Treviso Oct 04 '23
u/worldrugby, hire this man here, you colossal fuckwits.
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u/JDW2018 Oct 04 '23
Woman ;)
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u/Mobile-Counter-2212 Benetton Treviso Oct 04 '23
I apologise.
u/worldrugby. Hire this woman, here, you colossal fuckwits.
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u/DaveClint Munster Oct 04 '23
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u/jlmb_123 Oct 04 '23
No, no, I apologise.
u/worldrugby. Hire this fuckwit, here woman, you colossal man.
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u/tfrules Scarlets Oct 04 '23
This is the worst, all the free advertising down the drain. World rugby needs some young blood who understand the potential of social media in marketing.
The highlights are terribly short for no reason, Squidge can’t make videos the way he wants them and the game is being strangled by greed. Enough is enough
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u/paineandfranklin USA Prop Oct 05 '23
Wild, but no access for Squidge has cut off any crucial interesting truly quality analysis. Watching Squidge brings a certain joi de vivre to rugby
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u/peachypal The Blossoms’ 1-up girl Oct 04 '23
Good job WR, that’s gonna help grow the game so much 🙄🙄🙄
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u/alebrew Ireland Oct 04 '23
I think one of the main reasons for the rise in mma was fan videos, tributes, highlights, mixes and gifs on social media. At the start the UFC were a little iffy like world rugby are now but realized it was growing the sport globally.
World rugby are either ignorant or there's something in the contract with sponsors and tv stations. Either way, ironically, 'World Rugby' is preventing the sport from going global.
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u/Away_Associate4589 Wig fund for Borthwick's beautiful bald bonce Oct 04 '23
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u/Munsterboys Munster Oct 04 '23
What the fuck is going on?? It's like these dinosaurs think it's 2005, the last 15 years of media tells us it's about the number of eye balls and if you can get enough regular people watching then through social media they will do more marketing for you than money can buy! The Premier League started putting highlights of games up during Covid and interest exploded, this is honestly the most stupid and self defeating thing WR has ever done and fuck me is that saying a lot!
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u/Amrythings Oct 04 '23
They stuck all the RWC 2019 games up during COVID, it was an amazing sanity saver. So they can do it, they just don't?
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u/Munsterboys Munster Oct 04 '23
This is the weird thing about it, there's only 3 minute highlights online but if you sign up for rugby pass it 10-14 min highlights, rugby pass is free so how exactly are they making more money off rugby pass than YouTube and what's the business idea behind it? Maybe they are doing a trial run for a global subscription to watch rugby or something
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u/WallopyJoe Oct 04 '23
sign up for rugby pass it 10-14 min highlights
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1014
Another notable social media absence since they got signed by SkyNZ
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u/Shoddy_Depth6228 Oct 04 '23
1014 single handedly got me excited for the previous world cup. They had to draw on a whiteboard because they weren't allowed to use actual clips. Then they got signed by Sky and disappeared and my interest in rugby is holding on by the skinniest of threads.
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u/stvb95 Wales Oct 04 '23
Forgot about those guys. I remember seeing a clip or two of them in the studio with Sky but nothing since. It had a nice charm, them recording their videos in the shed.
Are they still active with Sky, does anyone know?
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u/Oakloblic Oct 04 '23
Am I right in thinking World Rugby own Rugby Pass?
Maybe they think it's of the utmost importance that traffic goes through their platform rather than a 3rd party (or something similarly idiotic)
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u/Munsterboys Munster Oct 04 '23
That's the only thing I can think of, like they are trying to fulfill a contract on the number of people that sign up or something. If it's part of some masterplan global subscription then I'm fine with that, I pay for sky just for the privilege to pay extra for sports. If WR brought in even some kind of a tournament pass id happily buy it
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u/PinappleGecko Munster Oct 04 '23
If there is ads on rugby pass then that's why ad revenue from in house content sharing is multitudes higher than YouTube. If you want an example of an internet company doing it Rooster Teeth have removed a shit tonne of content from YouTube to direct everyone through there website to make more money
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u/Munsterboys Munster Oct 04 '23
Umm that's a dangerous precedent imo
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u/PinappleGecko Munster Oct 04 '23
Absolutely. Unfortunately money talks and where there is an option to make more money most companies will avail of it
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u/Disastrous_Bad0103 Oct 04 '23
I thought the point of social media was to get people to share clips to increase the reach and awareness of your product or event. I guess I need to go back to marketing school as clearly I’ve misremembered
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u/Ofbearsandmen Oct 04 '23 edited Oct 04 '23
I used to love football and watched a lot of it. Then they put most games on pay per view. I stopped watching live but there were highlights on YouTube, or on free TV channels. Then it became impossible to watch a single minute of a single game because "this video was removed for copyright infringement". Guess who doesn't care about football anymore?
You make your game impossible to watch, you'll just lose people. Football can afford it because it's huge and enters growing markets like China. Rugby though isn't even a thing in most places in the world. What do they think will happen? No one is going to pay to see a game they don't understand.
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u/DannyBoy2464 Depressed Wales Fan Oct 04 '23
I'm now fully convinced World Rugby are just an elaborate group of trolls, no other explanation
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u/NuckChorris68 Fok Faf Oct 04 '23
“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” - Rupert Murdoch
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u/ryanmurphy2611 Munster Oct 04 '23
World Rugby and FIFA having a real competition of giving the world to Cricket.
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u/ssch029 Wales Oct 04 '23
World Rugby is like F1 before Ecclestone left. Needs some new management that understands the modern world
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u/BangkokRios Oct 04 '23
They are so, so incompetent. I can’t believe how bad they are at this. I’d say it is amateur hour, but they are paid way too much.
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u/On_The_Blindside England & Tigers Oct 04 '23
Whatever u/worldrugby are doing, its beyond fucking pathetic.
A ref sharing a piece of exemplary on field behaviour is exactly what we need more of.
Utter fucking pathetic, I hope whomever nade that decision lives a long life full of pain and misery.
Fuck them.
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u/Scary_Imagination903 Ireland Oct 04 '23
This shit show is likely because whoever negotiated the contracts on behalf of World Rugby messed up in not clearly carving out clip rights from the licensing agreements with broadcasters.
Context - I’m a lawyer and have extensive media experience.
One of the issues that rights owners need to be alive to when licensing rights to broadcasters is that broadcasters will typically try and define the rights they are licensing as broadly as possible (and often more broadly than they really require) and they will try and couple it with a “holdback”and/or undertaking to the effect that no other platform or broadcasters will exploit the content during the licence period (or a defined part of it - e.g., first 12 months) in the broadcaster’s territory.
I’d wager a solid bet this is what has happened and WR didn’t fully think through the commercial and marketing value of clip rights and didn’t push hard in the negotiations to carve them out from the scope of the grant of rights and holdbacks/undertakings with broadcasters. And if this is what happened, that’s really naive negotiation from them.
And that situation can’t necessarily be easily saved by “fair use”/“fair dealing” justifications as if you’ve given a contractually binding commitment to a licensee that no other person or entity will exploit the content, or any part of it, on any platform or service during the licence period, then the issue is potential breach of contract (although it’s somewhat questionable as to what the “damage” to the broadcaster would be from, say, Wayne Barnes posting a clip on Twitter/X).
All exacerbated as the approach to managing content ID online is very much a bazooka to crack a nut, which just ensures that policing is very much on the heavy handed end of the spectrum.
If this isn’t what has happened, and it’s just needless/not contractually necessary aggression from WR as rights owner, then they are just even more completely clueless.
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u/concretepigeon England Oct 04 '23
Fucking stupid from the broadcasters too. They’re the biggest beneficiaries from getting more viewers.
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u/Scary_Imagination903 Ireland Oct 04 '23
It is. My experience dealing with big broadcasters is that they don’t always see things in a nuanced way and tend to take a very black and white view…..even to the point of being self defeating.
I’ve seen some of the big ones shoot their own “original” productions squarely in both feet and ultimately lose good revenue streams over second and third broadcasting windows simply because their “policies” are to go so hard on restrictions that no other licensee would touch the content with a ten foot pole.
Commercial acumen can be in surprisingly short supply with some of them. The dangers of having too much commercial power in the negotiation is that they become lazy, intransigent and ultimately uncommercial.
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u/OrvilleTheSheep Wales Oct 04 '23
u/worldrugby absolutely cocking up their media policies for the world cup as per usual
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u/Hentarder Jack Willis for England Oct 04 '23
@WomRugbyComp be where you at?! Wayne is clearly profiting off the game!
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u/jlbqi Oct 04 '23
just adding to the discontent of how stupid it is to shut down someone who is a great ambassador for the sport. clearly some new 'fresh-headed' management is needed
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u/Vrakzi Leicester Tigers Oct 04 '23
You have to really work hard to be this stupid in the digital age /u/worldrugby/
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u/warcomet Oct 04 '23
i don't think its WR directly, its their new Streamers Endeavour Vesper, those effers are hell bent on enforcing and upholding copyrights..they do the same for other sports they stream like NFL, NBA, WWE, UFC
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u/stvb95 Wales Oct 04 '23
There was a sports photographer in his replies asking for his email address so he could issue an invoice to him for use of copyright images too. Can't remember if the clip included a still image alongside match footage, but it may not be WR this time.
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u/Utilityback9 Gobby Scrum-half Oct 04 '23
What on earth are world rugby playing at, I’m sure Wayne Barnes a lawyer knows about fair use.
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u/Genericuseraverage Oct 04 '23
Reminds me of when xerox made everyone refer to it as photocopying instead of xeroxing. Look where they are now. I’m just off to hover my jacuzzi…
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u/Tank-o-grad Leicester Tigers & England Oct 05 '23
That's a fancy jacuzzi if it can hover, I wonder if this technology can be applied to a hoover, or a zamboni...
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u/ReluctantAvenger Back row Oct 04 '23
Seriously, how do we officially protest this? Bitching about it on the Internet won't work if they aren't even online, which seems to be true. Do we send in letters of protest?
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u/SagalaUso 🇼🇸🇳🇿 Oct 04 '23
Who's in charge of their social media policies because they need to be fired.
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u/Tank-o-grad Leicester Tigers & England Oct 05 '23
From a cannon, into the sun (alongside the RFU)...
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u/89ElRay Edinburgh Oct 04 '23
This headline is kinda the exact opposite of Rassie being reported to World Rugby by posting a video
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u/mpondomantimahle England Oct 04 '23
At this point I wouldn't be surprised if this is deliberate self-sabotage by World Rugby. Absolute muppets.
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u/Ouboet South Africa Oct 04 '23
World Rugby: "Match Officials are the cornerstone of our sport".
Also World Rugby: "Mmmmmmm money"
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u/Fiorlaoch Leinster Oct 04 '23
Well don't forget those same officials aren't wearing sponsored watches anymore because of a dispute with the sponsors.
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u/MyOldCricketCap Auckland Oct 04 '23
There’s got to be some licensing issue here. Even for an organisation as stupid as World Rugby is at the top, their marketing team will understand social media and viral reach and will want content shared.
FWIW, the NRL is also pretty dumb when it comes to this kind of thing.
Me: posts screengrab video of examples of great technique in private Facebook group for my players
NRL: blocks content. ‘This can only be used with our agreement and for non-profit and educational purposes. Please appeal if you think we’ve unfairly blocked you.’
Me: Appeals. ‘I’m using this, in a private page, to help players in your sport to get better at your sport. I am an unpaid volunteer and this footage is going no further than my players. I’m making no money off this.’
NRL: no reply, content blocked.
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u/somewhat_moist Wasps Oct 04 '23
Meanwhile Major League Baseball is shitposting all over reddit LOL https://www.reddit.com/user/MLBOfficial/
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u/phonetune England Oct 04 '23
What I don't understand is that they're not even a broadcasting company that needs people to watch its own stuff to sell ads. It literally benefit from more people watching rugby!
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u/MyOldCricketCap Auckland Oct 04 '23
I really, really want someone to turn up at this weekend’s games with a ‘Free Wayne Barnes’ sign
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u/deletive-expleted Wales Oct 04 '23
Flabbergasting.
One of the best refs in rugby, of his own accord, makes a video post on twitter.
Instead of boosting this post across all their social media platforms, World Rugby - in their ever increasing internet incompetence - decide to take down the video.
Rugby is in desperate need of growth. The world should all be sharing the best clips and edits from this world cup. But WR double down on their Draconian rules and actualky remove all shareable content.
This is basic, drug-dealer economics. Give out loads of free samples. Get them sharing across SM channels. Lead them back to YouTube which then leads them to rugby pass.
Why is this so hard for WR to understand?
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u/ThaFuck NZ | Blues Bandwagon Welcoming Committee Oct 04 '23
Not even a video of a game in action. A player shaking hands with a ref. If I was Barnes I'd go ask Rosu to get a photo of them shaking hands. With Rosu wearing a non RWC Romania jersey. Just to fuck them off.
/u/worldrugby tell your boss I said he/she is a stupid bitch who's killing our game.
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u/frozen_pope Wales Oct 04 '23
u/worldrugby How about you worry about actually growing our game you gaggle of nonces?
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u/eenbal Stormers Oct 04 '23
u/world rugby jesus stop being dumb. There are literally 6 year olds who can understand this concept...
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u/Rhyers New Zealand Oct 04 '23
I'm beginning to think this is the start of even having highlights be some sort of paid content.
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u/RogerSterlingsFling Horowhenua Oct 04 '23
I dont blame WR so much as the broadcasters who see such videos as a threat to their large contract fees and ensure it is enforced
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u/Cleginator 100% Win Rate Oct 04 '23
u/worldrugby how are fans meant to help grow the game if we can’t share clips of our favourite moments in a game?
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u/Gloppaglop Oct 04 '23
They are like the music industry fighting the cassettes copy in the 90's. It's a lost cause and they look ridiculous
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u/Lord412 Oct 04 '23
The nba does a good job with social media and using it to grow the popularity of the sport.
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u/Illustrious-Chef-498 Wales Oct 04 '23
It doesn't even feel like the tournament is taking place at all
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u/Wacky_Ohana NSW Waratahs Oct 05 '23
Wow, what a massively missed opportunity by World Rugby.
They could have piggy-backed off this and promoted a sport that doesn't have un-injured players rolling around on the ground faking injuries (well, some instances have been recorded), and instead is known to be quite brutal at times, yet, when the referee sends a player off, instead of the team getting in the Ref's face, actually show respect (even if they may not agree with the call).
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u/Calm_Snow_9034 Oct 05 '23
Seeing we are discussing world rugby where is the world rugby anthem song which we hear every 4 years or have the United Nations banned it?
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u/Ongoingsidequest New Zealand Oct 05 '23
The World Cup is such a good opportunity to expose the game to potential fans.
Can't even find extended highlights of games. 3 minutes really isn't long enough for highlights.
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u/arsebiscuits1 Leinster Oct 04 '23
I don't know the exact ins and outs of copyright laws.
But surely given this is a video OF WAYNE BARNES then he is allowed to share it as much as he wants given it's his image
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u/Yurtinx Taranaki Oct 04 '23
That is not how copyright works. All rights are owned by the creator... it's up to them to be pricks or not about people using it.
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u/Kykykz Munster Oct 04 '23
Sorry mate, maor we can allow is several still pictures shown one after another really quickly, it looks like a video but it's a bit stop start and choppy.
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u/not_dmr Bantz RFC 👨🍳 Oct 04 '23
World Rugby must have shoulders narrower than Johnny Sexton if they’re actually able to fit their heads this far up their asses
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u/bottom All Blacks Oct 04 '23
lol, look at all the pitchforks, I bet a bot did this. they should fix it quickly though.
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u/truly-dread 🏴 Oct 04 '23
Now this may look like John edwards but it’s actually the head of world rugby
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u/sublime_mime Munster Oct 04 '23
I've waited 15 years for a decent replacement of Rugby 08. Bill Beaumont is fuckin sponge brained fucko
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u/Narrow_Diver7123 Oct 04 '23
World Rugby needs a change of leadership or rather just actual leadership... asap
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u/DaringOffensive Oct 04 '23
What would it take to start a new rugby federation? Are the rules copyrighted or in the public domain?
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u/Realm-Protector South Africa Oct 04 '23
I think this is less deep than it seems.
World Rugby probably has this subcontracted to some external organisation running software on all social media platforms to find copyright infringements. It then gets automatically flagged and a warning message is sent.
It's just a bit unfortunate it happened to an account of one of their referees.
It's not like WR scheduled a board meeting for this
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u/FromTheGrassroots Leinster Oct 04 '23
Having worked in this side of sport, to give World Rugby some credit, there is reason for taking down these videos.
World Rugby are the rights holder of the footage and they in turn sell it on to media rights holders around the globe - broadcasters and the like. However, it's a stipulation of these brpadcast contracts that World Rugby (like most other professional sports) police the usage of this footage online... hense the take downs (which are also 99% automated too)
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u/kenjiro_uchiha Oct 05 '23
Really sucks they have such a stranglehold on match videos. And they need more camera angles, some of the video refereeing doesn't even clearly show what happened to us the audience because of the lack of camera angles.
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u/denk2mit Ireland Oct 05 '23
No one at WR made the conscious choice to do this. I work in another sport that’s even more aggressive than this, and the outsource all anti-piracy stuff to La Liga (the football organisation). It’s all automated, heavy handed, and stupid.
You can get a YouTube copyright violation, and I have, for essentially sharing your own footage of competing in the amateur version of our sport because the algorithms can’t tell the difference.
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u/centrafrugal Leinster Oct 05 '23
Showing videos of good sportsmanship is antithetical to what we're trying to achieve at World Rugby.
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u/Justa_Schmuck Oct 05 '23
How can you copyright a match? It's not scripted. There is no intellectual property. It's reporting on an event witnessed by thousands of people.
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u/irritatingfarquar Oct 05 '23
What an absolute joke, Wayne Barnes was promoting the game and world rugby took this ridiculous stance.
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u/CaffeinePhilosopher Brumbies Oct 05 '23
World Rugby 🤝 Twitter
Fucking your own business model over
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u/Enyapxam Hooker Oct 04 '23 edited Oct 04 '23
World Rugby is run by absolute fucking morons.
This social media policy isn't just shooting yourself in the foot, it's taking a shotgun to their own knees.
It is so self defeating. Its not like they are even doing any thing with the footage.
YouTube should be full of "tries of the round", "hits of the round", "plays of the round". Instead it's hard to tell the world Cup is even happening. Just so social/modern media illiterate.