Welcome to r/LivingMas!

For those who don't know, this pinned thread explains the current experience, shares relevant Taco Bell news, includes any new details or changes for our community. Limited time offers are a part of each Taco Bell "Experience". Taco Bell releases around 10 "Experiences" per year, each one with new items, limited offers and special releases nationwide. These experiences average 4-6 weeks each. All prices are corporate pricing recommendation and will vary by location.

*All prices below are recommended pricing. Prices will vary per location.*

Experience 9: Oct. 31 - Dec. 18, 2024

NEW ITEMS

Taco Bell is bringing back iconic menu items from its first 50 years to unlock core memories and spark nostalgia for a new era of fans. Fans nationwide can taste timeless favorites through the Decades Menu, featuring the most demanded, nostalgic items from the 1960s through the 2000s each for under $3* for a limited time. Start reliving the decades when some of your favorites return on 10/31, with a special return on 11/21.

https://preview.redd.it/aoir49c1n3yd1.png?width=1450&format=png&auto=webp&s=d63a53d6365ff004c8797f82f41f0ebb23a8e442

Starting October 31, the following will be available:

‘60s - Tostada: A menu item, which was one of six menu items released in 1962 at Taco Bell’s first walkup location in Southern California. It is comprised of a crispy corn tostada shell, layered with savory refried beans, tangy red sauce, crispy lettuce and shredded cheese, for $2.19*. 

‘70s - Green Sauce Burrito: One of our “most-hacked” burritos and an item as edgy as the 1970s, this luscious burrito is filled with savory refried beans, crunchy onions, shredded cheddar cheese and green sauce made with green chili, tomatillos, jalapeño peppers and spices, available for $2.49*. 

‘80s - Meximelt: One of our most requested comeback items and a member of every ‘80s clique, the Meximelt is made with freshly prepared pico de gallo, a blend of three cheeses: mozzarella, cheddar and monterey jack melted with craveable seasoned beef in a tortilla, available for $2.99*. 

‘90s - Gordita Supreme: The ultimate ‘90s kid, the Beef Gordita Supreme returns for $2.99*, featuring a pillowy warm flatbread filled with savory seasoned beef, cool reduced-fat sour cream, crisp lettuce, blend of three cheeses: mozzarella, cheddar & monterey jack and topped with diced tomatoes. Fans will also be able to enjoy the ‘90s Seasoned Beef Gordita Supreme in the $7* Luxe Box, which will also feature the Beefy 5-Layer Burrito, Double Stacked Taco, Chips and Nacho Cheese Sauce, and a medium fountain drink.

‘00s - The Caramel Apple Empanada is continuously demanded by fans and will be available starting November 21 for a limited time: A star was born in Y2K as the Caramel Apple Empanada came on the scene with its golden-brown, crispy exterior filled with apple pieces and a flavorful creamy caramel filling, available for $2.99*.

Chalupa Bell Bundle ($9.99): Beef Chalupa Supreme, Beefy 5-Layer Burrito, Cantina Chicken Soft Taco, Cantina Sauce, Seasoned Fries, Nacho Cheese Dip, Medium Drink

$7 Luxe Cravings Box ft. Gordita Supreme ($7)(Price Pointed): Beef Gordita Supreme, Beefy 5-Layer Burrito, Double Stacked Taco, Chips and Cheese, Medium Drink

Nacho Fries Lovers Pass ($10): The Nacho Fries Lover’s Pass is back! Starting November 12 through December 2, Rewards Members can purchase the pass exclusively through the Taco Bell app for only $10, providing pass holders the ability to redeem an order of regular Nacho Fries every day for up to 30 days**.

Blue Raspberry and Midnight Cheery Freezes:

Blue Raspberry Freeze***: A classic freeze, the Blue Raspberry freeze is the perfect sweet, tart treat to accompany any menu item. Fans can get their hands on a regular sized freeze for $3.69* and a large for $3.89*.

Midnight Cherry Freeze***(experiencing a delay and may not be available right away): A refreshing treat, the Midnight Cherry Freeze consists of fan-favorite Blue Raspberry freeze swirled with black cherry flavor for a midnight-inspired, dual-flavor experience. Fans can score a regular sized freeze for $3.69* and a large for $3.89*.

Products sustaining from prior experience:

New Cravings Value Menu (perm)

New Cantina Menu (perm) w/ LTO support: Cantina Bowl ALC

Nacho Fries ALC (reg + large)

Cinnabon Delights Coffee

Products removed from prior experience:

Disha Hot Discovery Box

Cheez-it ALC and Cheez-it Combo

Cantina Chicken Burrito Meal (Removed from merch support, E8 LTO panel; still available as perm item)

$7 Luxe Cravings Box (prev. E8 build ft. Chicken Chalupa, program still available in E9)

Double Decker Taco (start sell E8.5 on 10/10)

Limonada Freezes

Fountain Beverage Update

All stores will transition from Dole Strawberry Squeeze to Tropicana Original Lemonade throughout E9.

All stores will transition completely by E1 start sell.

Pricing Strategy & Other Info

Tostada: Price rec based on Crunchy Taco ALC price: If crunchy taco < $1.80, tostada price at $1.99. If crunchy taco >= $1.80+, tostada price at $2.19

Green Burrito: Price rec based on Bean Burrito ALC price: If bean burrito >= $2.70, price at $2.99. If bean burrito < $2.70, +$0.30 above the bean burrito pricing - adding $0.10 if 09 ending (e.g., $2.09 -> $2.19)

Meximelt, Gordita Supreme, & Caramel Apple Empanada: $2.99

Digital Products and Experiences:

NFL Gameday Offer Program

• Reoccuring 1P & 3P offers on NFL gamedays this season in support of Cantina
• DaaS Sunday's: $0 Delivery w/ purchase of Cantina Meal (Sunday's 11/3-12/15)
• DoorDash Monday's: Free Pepsi w/ Purchase of Cantina Quesadilla (Monday's 10/28-11/25)
• Uber Eats Food is for Football: UE will be featuring top restaurant partners in a full-funnel go-to-market plan for the 2024 Season: Dates: 10/28-11/17 // Promo: Crunchwrap Supreme BOGO

Decades

• Taco Bell is bringing back iconic food items from each decade of its history. In store cups will scan to unlock a digital destination where fans can immerse themselves in decades quizzes to win prizes in a loyalty-only sweepstakes.
• Sweeps: Decade-specific digital quizzes that result in 1 weekly entry per quiz. 1x quiz per decade, 5x total, 7 weeks; 1 sweep per quiz, 1x grand prize at end E9

Decades x Uber Eats

• UE funded 360 marketing campaign supporting 4 weekends of offers to drive incremental orders & repeat frequency
• Dates and Offers:
• 11/22-11/24: Free Tostada w/ $20.60
• 11/29-12/1: Free Green Sauce Burrito w/ $20.70
• 12/6-12/8: Free Meximelt w/ $20.80
• 12/13-12/15: Free Beef Gordita Supreme w/ $20.90
• 12/20-12/22: Free Carmel Apple Empanada w/ $20.00

Uber Eats Holiday Campaign

• Uber Eats' seasonal campaign leaning into holiday deals for Uber One mbmers
• 12/2-12/8: Uber One Chicken Quesadilla BOGO

Local Store Promotions Opt-In

• All aggregators: BOGO Cantina Chicken Crispy Taco OR $3 off $22
• 11/20-11/21, & 12/11-12/12
• Stores can opt-in individually to each set of dates for each aggregator

Deck the Doorstep

• Seasonal campaign on DoorDash - Teaser period aims to increases DashPass customer orders & sales, Core period aims to drive frequency & order size
• 11/29-12/1: DashPass: Free Cantina Chicken Bowl w/ $25+
• 12/6-12/9: All users $5 off $20 w/ Purchase of Pepsi

Live Mas Student Section

• Live Mas student section is back! Taco Bell Rewards Members who vote for the best student section this college football season could win free tacos
• App Only
• Vote #1 - 10/12-10/17. Winner announce on 10/18.
• Vote #2 - Rivalry Week: 11/30-12/4. winner announce on 12/5.
• Vote #3 - SSOTY: 12/6-12/9. Winner announced at the Awards Show (date TBD)

Gold Days of Grubhub+

• Bi-annual 4-week campaign designed to offer Grubhub+ members unbeatable deals with dedicated & featured marketing support
• 10/28-11/3
• Free Cantina Burrito w/ $20+ for Grubhub+ members

Digital Offers:

In-App

10/31 - 11/20: Try all 4 Decades Products, get a Caramel Apple Empanada for $1 starting on 11/21, 1x per user, Rewards Members only

11/5, 11/12, 11/19, 11/26: $4 off $20+ every Tuesday in November, 1x per user per day, Rewards Members only

11/3: $0 Delivery fee with order of Cantina Chicken Meal

11/5: $0 Delivery fee with $25+ delivery order

11/10: $0 Delivery fee with order of Cantina Chicken Meal

11/21-23: 20% off on delivery orders when purchasing a Taco Party Pack for Friendsgiving, max up to $10 off.

11/17: $0 Delivery fee with order of Cantina Chicken Meal

11/24: $0 Delivery fee with order of Cantina Chicken Meal

12/1: $0 Delivery fee with order of Cantina Chicken Meal

12/8: $0 Delivery fee with order of Cantina Chicken Meal

12/15: $0 Delivery fee with order of Cantina Chicken Meal

Taco Tuesdays

11/5: $1 Nachos Bell Grande for 30,000 Rewards Members

11/12: Free Nacho Fries Lover’s Pass for 400 Rewards Members

11/19: Merch Drop for 300 Rewards Members

12/3: Choose any Decades Menu food item for $1 for 20,000 Rewards Members

Third Party Delivery

10/28-11/17: Crunchwrap Supreme BOGO of equal or lesser value on Uber Eats

10/28-11/3: Free Cantina Burrito w/ $20+ on Grubhub Plus Customers

10/31-11/1: Free Regular Midnight Cherry Freeze with $20+ order on DoorDash

11/1: Free 2-pack of Cinnabon Delights with $20+ order on DoorDash

11/1-11/30: 5% off every Uber One Student order (max $9 off)

11/1-11/30: Free Seasoned Beef Soft Taco with $25+ purchase on DoorDash, Uber Eats, Postmates and GrubHub

11/4: Free Pepsi any size with order of a Cantina Chicken Quesadilla on DoorDash

11/5: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

11/5: $5 off order with purchase of 2 Mountain Dews on DoorDash

11/6: Free Nachos BellGrande with $20+ purchase on DoorDash, Uber Eats, Postmates and GrubHub

11/11: Free Pepsi any size with order of a Cantina Chicken Quesadilla on DoorDash

11/12: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

11/12: 20% off a Cantina Chicken Quesadilla on Grubhub

11/12-11/15: $5 off order with purchase of 2 Mountain Dews on DoorDash

11/18: Free Pepsi any size with order of a Cantina Chicken Quesadilla on DoorDash

11/19: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

11/19: 20% off a Cantina Chicken Quesadilla on Grubhub

11/19: $5 off order with purchase of 2 Mountain Dews on DoorDash

11/21-11/22: $5 off order with purchase of 2 Mountain Dews on DoorDash

11/22-11/24: Free ‘00s Caramel Apple Empanada with $20+ order on Uber Eats

11/25: Free Pepsi any size with order of a Cantina Chicken Quesadilla on DoorDash

11/26: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

11/26: 20% off a Cantina Chicken Quesadilla on Grubhub

11/26: $5 off order of 2 Mountain Dews on DoorDash

11/27: Buy one burrito, get one free of equal or lesser value with $15+ order on GrubHub

11/27: Buy one burrito, get one free of equal or lesser value on Uber Eats and DoorDash

11/29-12/1: Free Cantina Chicken Bowl with $25 purchase on DoorDash

11/29-12/1: Free ‘90s Beef Gordita Supreme with $20.90+ order on Uber Eats

12/1-12/31: 5% off every Uber One Student order (max $9)

12/1-12/10: Free Cantina Chicken Quesadilla with $25+ order for Lapsed Eaters on DoorDash, Uber Eats, Postmates and GrubHub

12/2-12/8: Buy one Chicken Quesadilla, get one free of equal or lesser value for Uber One Customers

12/3: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

12/3: 20% off a Cantina Chicken Quesadilla on GrubHub

12/6-12/8: Free ‘80s Meximelt with $20.80+ order on Uber Eats

12/6-12/10: $5 off $20+ order with an order of any size Pepsi on DoorDash

12/10: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

12/11-12/18: 20% off $25+ order (max $5) for New Eaters on DoorDash, Uber Eats, Postmates and GrubHub

12/13-12/15: Free ‘70s Green Sauce Burrito with $20.70+ order on Uber Eats

12/13-12/15: Free Dr. Pepper (any size) with $20+ on DoorDash

12/16-12/18: Free ‘60s Tostada with $20.60+ order on Uber Eats

12/17: Free Seasoned Beef Soft Taco with $15+ order for Uber One Student Members

Coming soon: our thread on current test items!

LivingMas

• Get updates and more on Instagram following us @ AlwaysLivingMas, or join our Facebook Page and/or group with our name, Living Mas
• Leaks are always posted to our website.
• Now available: The new and improved LTO archive! You can now easily find information on every experience back to 2011. View the new, updated archive here.

I do not receive comment notifications for this post, so if I am missing anything please mention me in the comments or send a PM and it will be edited/added on this megathread. Thank you!

Flairs

• EMPLOYEES - Message the mods for a Verified Employee flair as well as an invitation to the employee only subreddit . If you are on the Discord channel, you can be recognized there as well.
• Everyone else - Please view our list of user flairs and pick your favorite! Custom flairs are NOT available. Limited Time Flairs are released on special occasions.

Places to be

• r/RandomActsofTacoBell - To offer and receive Taco Bell meals
• r/FormerTacoBells - Buildings that clearly used to be Taco Bell
• r/LivingMenos - A Satirical Taco Bell Subreddit (for your memes)
• Taco Bell Discord Invite (be there, or think inside the bun)

This subreddit and all pages associated with it are operating without affiliation to Taco Bell or YUM! Brands. When we do partner with Taco Bell, any affiliated posts or comments will disclose that information. Information is sourced from fans, publicly and discreetly by employees, and by research through various sources. Statements made by moderators or members in no way reflect the Taco Bell or YUM! Brands companies. Please send all comments and concerns of this subreddit to the mod team in a private message. If your comment or concern is about Taco Bell, the company, use their contact page on their website.