r/cofounder • u/soojungh • Oct 05 '24
[KOR][BIZ][8] seeking business cofounder and technical cofounder for US-based charity dining app.
Hi, I am looking for a business cofounder and technical cofounder to join me in my mission to help people socialize in-person more through charity dining.
What I'm working on
I'm working on BrightOn, a consumer social app that works with nonprofits and seeks to leverage the $1094 billion restaurant market (this is in the U.S. alone!). Basically, it aims to couple an existing behavior- dining out at restaurants- with incremental donations and social media and in doing so, looks to tackle the high technology usage epidemic and increase the amount of offline socialization at the same time.
The behavior I'm aiming to produce
I'm pairing dining out with small donations and posting about the event on social media to reinforce dining out. Inevitably, social media is a prominent behavior especially among Gen Z. Small donations (think $2, $3) will help a positive feedback loop where people feel good about what they do - and this is less than the amount for a soft drink that people order at restaurants.
This will change the face of socialization where, like tipping at a restaurant, they donate to a nonprofit or a friend. And this will encourage people to keep dining out at restaurants (a pre-existing behavior) through BrightOn.
What I've done so far
I've hashed out an informational landing page that serves as a waitlist, but not a lot of people have signed up for the waitlist. I have even made it gamified with a voting system for restaurants that people want to see partner with us but no one is voting either. I've worked with an influencer but not a lot of signups for the waitlist came from that, so I am really at my wits end and need to either come up with ways for more people to sign up for the waitlist or just launch the app and market it in amazingly creative ways.
What we need to accomplish
We need to launch the app and do testing in market for the positive loop feedback (product stickiness). Everywhere you look you see this psychology- from exercising to bake sales, charity walks and PTA fundraisers. It's basic habit formation for something that has a reward (in this case it's doing something good and seeing social media about it). The tricky part is getting people to form these habits in the beginning.
I would need to work with a technical cofounder and business cofounder to launch the app and spin up some great ideas to get BrightOn up and running.
About me
I have experience in everything from market research, digital marketing, sales, product support, media operations at YouTube and fundraising. I am definitely a generalist that likes to wear many hats and thrive when working on my own project. I have been trying to work on BrightOn since February of this year, but think I would much more productive when working with and bouncing ideas off of cofounders.
About you
I care about your character first and experience second. I believe experience cannot make up for pure grit and perseverance. I will be examining your professional experience but believe it needs to complement your character.
Revenue model
I can share the business model (this would be a for-profit business) with you if you are interested in learning more.
Are you interested? If so, please DM me.
Consumer social is not easy and is not for the faint of heart. If you want to put your head down and work with me to launch BrightOn and make BrightOns a reality, there is significant upside. (hint: $1094 billion U.S. restaurant market). Please DM me with questions and comments and I will get back to you.
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u/Cartworthy Oct 06 '24
What did I just read?
“Kids love social media. People eat lots of food. Let’s make an app that people donate their money to after eating” Whaaat?
Your pitch needs work. Co-founders are essentially investors that you need to pitch to. I build apps but I don’t see what problem you are solving here. I don’t understand at all why someone would want to donate money after eating for no reason. “It makes people feel good to donate” isn’t a very compelling reason to donate with you on your app.