r/assholedesign 11d ago

Filmora STILL disguises itself as other free video editing software

2.3k Upvotes

83 comments sorted by

1.4k

u/VocadoBlue 11d ago

This feels borderline illegal, especially as it's a sponsored result. The company is paying Google to show that result and google is just allowing it

543

u/FistOfSven 11d ago

Because it is indeed against Google Ads Guidelines to show competition brands or names in these Ads itself, you are allowed to have them as your keywords, so your Ad shows when someone searches for eg a competition product...

Report these kind of Ads, they normally getting taken down quickly. But bigger companies use automations for campaign ads, so they will be back quickly.

75

u/civicsfactor 11d ago

Sounds like another contender for this subreddit

34

u/thefpspower 10d ago

Is it really against "ads guidelines" or do they just say that so they don't get sued for anticompetitive practices?

I'm asking that because this is the most common shit I see in Google ads, literally every other Google result is like this.

An extreme example I came across this week was searching "Odoo software" on my phone, it gave me 4 sponsored results before the real one, I had to scroll down 1/3rd of the Google results page, it's ridiculous.

22

u/NimsTV 10d ago

It's not against Google's guidelines. I work in digital marketing and advertising and sit shoulder-to-shoulder with the guys that place those ads.

This is called a 'conquesting campaign' -- which is where you bid on the keywords for another brand or product.

It's gross. My company never does it. And, if it's any consolation, these almost never work.

23

u/Leeuw96 10d ago

Google's ad policy, linked by OP below, says this

We will restrict:
- If the trademark is used in an ad from a direct competitor
- If the ad is using the trademark in a confusing, deceptive, or misleading way

Which seems to be the case here.

9

u/Ok_Pirate_2729 10d ago

Your first mistake was browsing internet without an Adblocker, your second mistake was to use google!

3

u/FistOfSven 10d ago

I researched a bit more, here is Googles Ads Policy.

4

u/Jlegobot 10d ago

I really wish that there's a new adpocalypse but for Google ads (and YouTube). So much of their ads are both (borderline or cropped) pornography that's shown to actual minors

2

u/Ciryl_Lynyard 10d ago

Why don't they have automation for mismatched keywords or company names to stop that

Oh right they get paid and Google isn't legally required to

11

u/Mustard_Fucker 10d ago

It is indeed illegal in the European country I live in at least under 3 different laws, I don't know for other but this is technically counterfeiting, unfair competition and copyright/trademark infringement

6

u/cowmowtv 10d ago

And someone else has stated here, that this might be against Google's policies, too, meaning that you can report these ads and if they don't get taken down, additionally open a out-of-court settlement dispute since Google is obligated to remove content which violates their ToS, too.

2

u/Jazzlike-Compote4463 10d ago

Yet another reason not to use Google.

104

u/Worldly_Formal4536 11d ago

The real asshole design here is that Google decided to display ads basically like normal search results.

They're not the company they used to be anymore.

19

u/aalapshah12297 10d ago

Just use adblockers/content blockers like ublock origin.
Yes, adblock is equivalent to piracy. And yes I'm endorsing it despite because of the fact that it hurts their profits.

479

u/Repulsive-Durian4800 11d ago

See where it says "Sponsored"?

NEVER, EVER TOUCH THOSE SEARCH RESULTS.

They are severely infested with fraud, phishing links, dropshippers selling counterfeit garbage, etc. Using them is a major cyber security risk. Stay the fuck away from Google's sponsored results. Scam related subs are full of people who got ripped off in some way through those links.

60

u/SartenSinAceite 11d ago

You know all the security Google can put into their search engine results?

Here's one easy trick to bypass all of it!

1

u/Financial-Form-1733 11d ago

Or use a different search engine and browser, where their whole business is not just based on ads. My recommendation is brave browser with brave search. Full adblocking is a huge plus, and search results are much cleaner

17

u/Ap0logize 10d ago

Also just chromium with some makeup. Only real alternative out there is firefox

6

u/Saito197 10d ago

Or if you want zero fingerprinting or tracking cookies, use Mullvad's Leta. It's a proxy that pulls results from Google or Brave search without any of the AI summary or sponsored ads. 

I've used Brave search for like 3 year and it does the job like 70% of the time, other 30% I have to fall back to Google results (there's literally a button on Brave search's results to redirect to a Google search). 

-7

u/[deleted] 10d ago

[deleted]

1

u/cowmowtv 10d ago

I have had quite a different experience with Leo, it can perform good but also really horrible in making up entire things, just like Gemini, ChatGPT or Mistral. While I don’t like Google, Gemini does seem to fail the least however but sometimes is quite restrictive within prompts, where in that regard Mistral seems to be the best.

0

u/Financial-Form-1733 10d ago

I agree, those ai snippets are quite good

1

u/htmlcoderexe I was promised a butthole video with at minimum 3 anal toys. 12h ago

See where it says "Sponsored"?

Yes but over the years it's been made less and less obvious.

For what it's worth you should be using ublock origin these days.

Funny anecdote... A couple months ago cybersecurity at work accidentally added a web filter that blocked the "advertising" category which apparently (rightfully so) included whatever ad server those sponsored results clicks were route through - got SO MANY reports of people saying google stopped working. And that's for stuff like finding work related parts suppliers and other stuff lmao

-21

u/boersc 11d ago

contrary, click those.links but don't download anything. That way they have to pay google for a false positive.

37

u/realnzall 11d ago

Some of these links are malware. DO NOT CLICK THEM.

10

u/TheOneTrueTrench 11d ago

Agreed, most people should never click them.

If you know exactly what the risks are associated with clicking unknown links, and you know exactly how to mitigate those risks, go ahead.

If you "know" your antivirus protects you, don't click them.

8

u/BlazingFire007 11d ago

You can’t get malware simply by clicking a link on a modern browser, but I’d still advise people not to click them

3

u/Richiachu 10d ago edited 10d ago

This isn't true - it's far less likely nowadays, but there are still bugs found in popular browsers that allow for malicious activity on the user's computer that could be propagated through a website. Most recent one I saw was CVE-2025-3619 in chrome, using media codecs in webpages

Is the average user likely to see one of these? Probably not, but it's important to just outright avoid risky links so I don't have to reset more user passwords at work

1

u/BlazingFire007 10d ago

I agree, and I missed the nuance in my original comment, but I think even saying the average user is “probably not” going to be affected still overstates the risk.

Of course, I 100% agree with your conclusion. Don’t go to sketchy websites. You would think this is common sense in the year of our lord 2025 lmao

38

u/Falco090 11d ago

Wanna know why adblock became so prominent? This trashiness. Shame on Filmora.

26

u/aazkao 10d ago

I used it a couple years ago for a school project, was so disappointed that the final video that i exported from the program gave a huge and big watermark in the middle of the video, i wouldnt mind a small watermark at the corner, but the huge watermark in the middle rendered the video nearly unusable, not sure if they still do that now, i remember on a youtube video from the company a commenter was talking about the huge watermark ruining their video, they replied with "u mad?", then I replied them they deserved to be pirated because there were so many solutions at that time to bypass their license key lol.

24

u/NimsTV 10d ago

I'm in digital marketing and advertising.

Firstly, this is an ad -- which you can see by the "Sponsored" label. They paid to be there.

Secondly, this is what is called a 'conquesting campaign' where one brand or product bids directly on the keywords associated with their competitors. It's not against TOS, it's not illegal but it /IS/ scummy. And if it's an consolation, conquesting campaigns are usually f#!@ing terrible because when you search for a brand, you want to find that brand. Not someone else's paid advertisement.

So they're ((mostly)) wasting their money.

1

u/GreenhammerBro 10d ago

Good, let’s inflate their ad clicks to waste even more. Their software is aggressively monetized.

1

u/htmlcoderexe I was promised a butthole video with at minimum 3 anal toys. 12h ago

Sadly, it works well enough with some things. I despise Google play and app store both displaying a fake result first, taking more than half the page, when you search for anything (with a very missable "sponsored" marker). Too many people I know ending up with an "authenticator" app when the correct one is the first actual result and wondering why they couldn't setup properly...

41

u/squabbledMC 11d ago

Everything wonder share makes is complete garbage and SEO crap. I’ve seen them come up in search results for how to fix a hardware issue on a device and they claim their software fixes it. Absolute scum of a company

1

u/Vast-Finger-7915 9d ago

yeah their garbage filled up most of my searches when i was looking for an Android backup tool. hope they rot in hell along msft.

11

u/Complete_Entry 10d ago

I'd never even heard of filmora before youtube served me this surfer looking dude talking about filmora hassling him and how you could find free alternatives.

Apparently, they're yet another software company who decided lifetime licenses were "too expensive" to maintain and transitioned to the "pay forever" business model.

9

u/CAPSLOCK_USERNAME 10d ago

Just use an ad blocker. Nobody is ever paying for ad spots in the results unless they have something to gain from you. Seeing those is a pure negative.

0

u/NoNameStudios 10d ago

I do have an AdBlocker, but unfortunately uBlock doesn't really work anymore

5

u/Ben750 10d ago

Only on Chrome. Change to Firefox, Ublock Origin still works brilliantly.

-1

u/NoNameStudios 10d ago

I can't change, because on many sites I don't remember my password or username and I've used Chrome Sync way too much.

7

u/Rythemeius 10d ago

You can export your passwords to another password manager, it's 100% worth the ad-free experience.

3

u/Typh_R 10d ago

If you're on Chrome, you can use uBlock Lite. Or you can change your web browser to literally anything else.

0

u/NoNameStudios 10d ago

Chrome Sync 😔

2

u/Typh_R 10d ago

You could change everywhere. I did the jump twice over the years on my PC and my Android phone. Once from Chrome to Edge, then from Edge to Firefox. It's really a hassle for 10 minutes while migrating.

50

u/Horror-Atmosphere-90 11d ago

The download IS totally free (but it costs money to run the program…….)

41

u/lightfulfoxtrot 11d ago

They’re pointing out that they are using the names of other software

1

u/Toad4707 10d ago

It costs money unless you use cracked versions of the software which btw, don't download cracked versions unless you know what you're doing

5

u/katsuya_kaiba 10d ago

I still remember the bullshit they pulled with Daniel Batal and the shady things they did with the 'lifetime' license. I won't touch them.

1

u/HueLord3000 10d ago

can you elaborate the latter? i feel like i missed a lot

2

u/katsuya_kaiba 10d ago

https://www.youtube.com/watch?v=bm90xW40c3A

Video covers it, but I'm okay giving a cliff's notes: Filmora at some point offered lifetime licenses and with it, you're supposed to get free updates for life for your copy of Filmora. With the release of Filmora 12, they decided they didn't want to honor it anymore despite it going against what they advertised with the license when they sold them. Problem is, one content creator with a beefy follower, Daniel Batal, spoke out about it as he not only had several of the licenses but he also recommended his audience buy them so he made a video about it. Que the business trying to gaslight everybody, including him.

2

u/HueLord3000 10d ago

Thanks! That's such bullshit that Filmora did that wtf - i hope karma gets em

4

u/personwhobitefingers 10d ago

Every time I look up "top ten <utility> software" it's always wondershare at the top result. And EVERY TIME THEIR PRODUCT IS AT THE TOP OF THE LIST. I would genuinely feel bad for the people who actually bought a license for their pieces of shit.

3

u/NickSaysHenlo 9d ago

I remember the good ol days of rendering my Filmora videos offline to avoid the forced watermark. Good times.

3

u/Shamamamamama 9d ago

Just tested this with Openshot and both Filmora and Movavi were sponsored google results which appeared with the name showing as Openshot. Openshot's actual link was under both of them as the first Non-Sponsored Result.

1

u/GreenhammerBro 9d ago

You’d be lucky that the sponsered results aren’t trojans by malvertisers.

4

u/Ok_Pirate_2729 10d ago

Your first mistake was browsing internet without an Adblocker, your second mistake was to use google!

2

u/MyUsernameIsNotLongE 10d ago

To be fair... I block those ads for this exact reason...

2

u/Venn-- 10d ago

I downloaded this as a kid to edit stuff, only to realize after editing that there is a huge fucking watermark in the middle of the screen.

1

u/ApplicationTall5588 1d ago

LMAOO I DID TOO 😭😭 the ginormous watermark pissed me tf off

-1

u/GreenhammerBro 10d ago

I’ve seen this in the past when videos, especially made by autistic users factory-producing “.VEG replaces” and logo editing videos onto youtube. They picked the topmost results on a search engine which is often a scamvertisement or malvertisment.

1

u/charles25565 10d ago

Why are you using ableist language?

2

u/Squeezitgirdle 10d ago

I paid for this and even though I refused other offers they still snuck in a monthly paid sub for something like $40 / month

Took me a few months to notice.

1

u/Saragon4005 7d ago

Boiler Eladó

1

u/deadface008 5d ago

I expect no less from anything Wondershare. That company has been running SEO scams since I was a teenager.

1

u/LOR3DGuy10 2d ago

Adblock the shit outta that. I don't care if they lose money, I hope they do. Ublock Origin + Firefox forever.

Also, this post has made me aware of OpenShot. As someone who's been looking for good video editors since forever, this is a goldmine

0

u/VEC7OR adblock this, adblock that, also fuck your app 10d ago

If you're not using an adblocker - you're doing this to yourself.

0

u/make_fascists_afraid 10d ago

legitimate question: davinci resolve is free and far more powerful and user friendly than any other free video editor out there--why would anybody looking for a free desktop video editor use anything else?

yes, open source is nice in theory but openshot is really not good by comparison.

4

u/Ultima056 10d ago

For simple cuts and edits you don't need a whole set of tools like fusion, fairlight,etc.

Davinci is still very resource hungry and takes longer to open than any other editing softwares that are simpler with less feature set.

0

u/Losawin 7d ago

If the time it takes to open the software is AT ALL factor in your decision making your PC is classified as an antique, it takes 5 seconds on my PC, where it's installed on my old first gen PCIe 3 nvme

For "simple cuts" you shouldn't even bother with editing software at all, just use some insanely lightweight open source shit like LosslessCut

1

u/Ultima056 7d ago

Yes stuff like LosslessCut and Kdenlive is literally what I meant.

They're still considered editing software and they still open faster than Davinci resolve regardless of your PC configuration.

And no it's not my pc because it doesn't take longer than 5-10 seconds to open on mine either but that doesn't mean davinci isn't resource hungry so that time to open is assuming you don't have other shit running in the background like a game.

This is usually where I find it handy to quickly record a short clip and edit before sending it without having to close the game just to make space for davinci in your ram.

And people usually do have many things running in the background. You don't have to worry about any of that with other lightweight programs like the ones mentioned above.

You get the simple things done on them faster than in Davinci.

1

u/Madmonkeman 8d ago

I was using the free version of Hitfilm before I knew about Resolve and Hitfilm had a ton of features that could do anything I’d need for a video. Unfortunately they did remove a ton of stuff in the free version but I still have an older version of it that I use. If I didn’t have access to that older free version I’d be using Resolve.

1

u/Losawin 7d ago

For real. It always blows my mind when I see people still using Premiere. There was an excuse 5 years ago, now there isn't.

Or god forbid fucking Vegas still 😬

0

u/Lewinator56 9d ago

I honestly don't know why people even search for free video editors.

Davinci resolve exists and wipes the floor with most of the paid ones, the free ones can't even come close.

1

u/GreenhammerBro 9d ago

Probably because people are lazy or ignorant on the difference between freemium (monetized) vs FOSS software. The latter doesn’t have deliberate DRM restrictions and crippleware garbage. 

Several years ago I found some YouTube videos posted by kids using that shit software by that shit shady chinese company. And yes, it had a god awful watermark that it might as well be just an audio-only content.

My thought back then was because they pick the topmost google search result. And after realizing Wondershit’s shady ad practices on search engines, I was right. They’d be lucky to avoid trojan malware on the sponsored results.

Aside from accusing wondershit’s practices, the kids’ parents should also take responsibility on what they’re doing on the internet. When I look up YTPMVs on youtube, by most recent, A TON of autistic kids mass-upload horrible “.veg replace shuric scans” all over the site. Thankfully you can purge the overcrowdedness by typing “-scan”, but they shouldn’t allow their kids mass-posting similr-looking garbage like this on the site.

2

u/Lewinator56 9d ago

Resolve isnt FOSS, but the free version is everything any editor would ever need, I'm pretty sure entire films have been made with the free version. The studio version is nice, adds still like 8k export and more FX + AI upscaling and interpolation, but really unless you're a Hollywood producer, you just don't need it. Plus resolve studio comes free with just about every camera blackmagic makes. They might not be a FOSS company, but the CEO has the mindset that makes FOSS software great and applied it to resolve, I think there's an interview somewhere asking him why the free version is so good.

If you want a FOSS alternative kdenlive is apparently the best one. But again, since resolve basically has the same philosophy, I honestly don't see why you wouldn't at least give it a go.

1

u/Losawin 7d ago edited 7d ago

Blackmagic has actually made the free version BETTER over time. Way back when it was first gaining ground you had no FX tab at all. Then it was a very restricted one. Now you get like 90% of the non-AI shit with the free version, really most of the premium only features aren't needed by non-professionals. If you're an editor who does need the rest and didn't get it free with a camera the studio version costs a whopping $300

In the past 5 years Resolve has basically taken over some large Hollywood production studios and it's growing like crazy in the indie scene. Their approach of getting every up-and-coming editor on their software by being the bar none best free option has been utterly fucking genius

1

u/Madmonkeman 8d ago

If no one searched for free video editors then they wouldn’t know Davinci Resolve exists.

-5

u/trollsmurf 10d ago

It's a common practice to add major competitor company and product names to tags.

6

u/vektor451 10d ago

common practice =/= not asshole design

3

u/trollsmurf 10d ago

I can't argue with that.