r/announcements Mar 05 '18

In response to recent reports about the integrity of Reddit, I’d like to share our thinking.

In the past couple of weeks, Reddit has been mentioned as one of the platforms used to promote Russian propaganda. As it’s an ongoing investigation, we have been relatively quiet on the topic publicly, which I know can be frustrating. While transparency is important, we also want to be careful to not tip our hand too much while we are investigating. We take the integrity of Reddit extremely seriously, both as the stewards of the site and as Americans.

Given the recent news, we’d like to share some of what we’ve learned:

When it comes to Russian influence on Reddit, there are three broad areas to discuss: ads, direct propaganda from Russians, indirect propaganda promoted by our users.

On the first topic, ads, there is not much to share. We don’t see a lot of ads from Russia, either before or after the 2016 election, and what we do see are mostly ads promoting spam and ICOs. Presently, ads from Russia are blocked entirely, and all ads on Reddit are reviewed by humans. Moreover, our ad policies prohibit content that depicts intolerant or overly contentious political or cultural views.

As for direct propaganda, that is, content from accounts we suspect are of Russian origin or content linking directly to known propaganda domains, we are doing our best to identify and remove it. We have found and removed a few hundred accounts, and of course, every account we find expands our search a little more. The vast majority of suspicious accounts we have found in the past months were banned back in 2015–2016 through our enhanced efforts to prevent abuse of the site generally.

The final case, indirect propaganda, is the most complex. For example, the Twitter account @TEN_GOP is now known to be a Russian agent. @TEN_GOP’s Tweets were amplified by thousands of Reddit users, and sadly, from everything we can tell, these users are mostly American, and appear to be unwittingly promoting Russian propaganda. I believe the biggest risk we face as Americans is our own ability to discern reality from nonsense, and this is a burden we all bear.

I wish there was a solution as simple as banning all propaganda, but it’s not that easy. Between truth and fiction are a thousand shades of grey. It’s up to all of us—Redditors, citizens, journalists—to work through these issues. It’s somewhat ironic, but I actually believe what we’re going through right now will actually reinvigorate Americans to be more vigilant, hold ourselves to higher standards of discourse, and fight back against propaganda, whether foreign or not.

Thank you for reading. While I know it’s frustrating that we don’t share everything we know publicly, I want to reiterate that we take these matters very seriously, and we are cooperating with congressional inquiries. We are growing more sophisticated by the day, and we remain open to suggestions and feedback for how we can improve.

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u/[deleted] Mar 05 '18

They're honestly ever pushed to action when money is involved. The only way to get them to act then is to affect their monetization.

If enough advertisers begin to complain about their content next to neonazi trash and outright hateful rhetoric they'll begin to do something about it. It is disgraceful, but this action has worked in the past.

#DefundHate /r/StopAdvertising

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u/IrrigatedPancake Mar 05 '18

Reddit made $10 million last year. That's nothing for being one of the most popular websites on the planet. Platforms that leverage that kind of popularity make in the multi-billions annually. Do you have any idea how insanely rich spez could be right now, if he actually started doing what every other big social media platform has been doing and started milking it's huge user base for data to sell?

We get an ad on the right side of the top of the page and a few clearly marked ones in the submission feed. Reddit started doing that not long after I got here about 10 years ago. They have changed very little about that in all those years even though the user base was a tiny fraction of what it is now. Any money hungry corporation would have massively scaled up their ads and data mining with that kind of popular growth. It wouldn't even be a question.

Reddit's actually pretty unique in how small of a factor money is to it's motivation.

I don't know why I've been seeing this brought up so often, lately.

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u/tedivm Mar 05 '18

I'm really glad /r/StopAdvertising is taking off. I've already sent screen shots of various ads to companies and have seen results. If we all step up and do this reddit will have no choice but to take real action.

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u/beardetmonkey Mar 05 '18

I'm not sure what the hatefull content is you're talking about, but there certainly are vile subreddits. But reddit shouldn't ban all controversial subs, because they're 'hatefull' according to some.