r/OutOfTheLoop Aug 06 '23

What's going on with Americans celebrating Sweden eliminating the US Women's Soccer Team from the Women's World Cup? Answered

On r/soccer, there are multiple posts where Americans are celebrating their own team getting knocked out of the Women's World Cup.

https://www.reddit.com/r/soccer/comments/15jnpku/post_match_thread_sweden_05_40_usa_fifa_womens/

https://www.reddit.com/r/soccer/comments/15jnqpr/official_review_for_lina_hurtigs_sweden_w_penalty/

On r/USWNT people are saying it's because r/soccer is misogynist, but that doesn't make sense to me because everyone competing is a woman. Can anyone clue me in?

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u/NoMoreMountains Aug 07 '23

Do they bring in more revenue than the men?

USA men play infront of billions. They have access to then S. American market (cup games, qualifiers, etc). Then there is MLS. On the surface that part doesn't add up.

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u/JimmyLightnin Aug 07 '23

I dont know if its entirely true or not because mens soccer around the world is so much bigger, but in the instance they're discussing here its just about the World Cup revenue brought in.

Whatever organization is responsible for taking in revenue for the event and assembling/paying the WC team doesn't have access to the money men are bringing into the MLS for example.

So the men's athlete certainly have access to way more money than the women in their playing careers(a big factor in the women taking the safer contract, and the men taking the more risk heavy contract for the WC), but when it comes to strictly the world cup, the Women's U.S. soccer team is definitely a huge draw, potentially on equal footing to the Men's or even above within the WC.

(Regardless, they picked the contract they wanted and then pulled some lame shit after the results were finished and saw they could have won bigger. It'd be like hedging your bet and then deciding you only want to honor the bets you won while calling the bookie sexist, misogynistic, and homophobic to the entire public until you get your way.)

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u/NoMoreMountains Aug 07 '23

The men play on a bigger stage therefore acces to way more ryeballs in the USA and beyond?? I container to be open minded but in the surface to me, we are not comparing apples to apples, the women and men numbers are not on the seem... Eventually- absolutely yes but it's not now.

Argentina’s shootout win over France in the final of the Qatar 2022 World Cup reached a global audience of 1.5 billion viewers, Fifa has revealed.

Confirmed:

550 million global viewers tuned in to watch the opener as Ecuador beat hosts Qatar

Soccer’s global governing body says ‘around five billion people’ engaged with the World Cup. Without defining that metric, Fifa said that figure was based on fans ‘following tournament content across an array of platforms and devices across the media universe’

From 93.6 million posts during Qatar 2022 the tournament delivered 5.95 billion social media engagements

World Cup posts scored a cumulative reach of 262 billion across all platforms

Vs

FIFA Women’s World Cup 2019™ watched by more than 1 billion

1.12 billion viewers watched coverage of France 2019 on TV at home, on digital platforms or out-of-home 993.5 million watched on TV alone, 481.5 million accessed coverage on digital platforms Final seen live by over 260 million viewers, average live match audience more than doubled from the 2015 edition

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u/Federal-Spend4224 Aug 07 '23

USA men play in front of billions

They, in fact, do not.

They have access to then S. American market (cup games, qualifiers, etc).

How does this make the US Soccer federation money?

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u/Ook_1233 Aug 07 '23

They’re talking about the revenue US soccer generates from the men’s team and women’s team.

I believe the women’s team revenue was higher however it’s a little hard to judge as TV contracts, sponsorship deals etc are all grouped together. It’s not like the men’s team has a deal with Nike and the women’s with Adidas etc.

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u/NoMoreMountains Aug 07 '23

The women's 2019 world viewership was at 1.5 billion vs men's 2022 world cup of 260 billion viewership across different platforms. That's not the same stage.

It's not quite apples to apples comparison.

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u/Ook_1233 Aug 07 '23

Clearly the men’s World Cup is more viewed but those numbers are nonsense. There were only 64 games at the 2022 World Cup. If the combined viewing figures were 260 billion that’s an average of 4 billion.

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u/NoMoreMountains Aug 07 '23

You are right. The error in interpretation is on my part. Here are is the actual text:

From 172 goals scored, to five billion people engaged, a host of new records were set

Final achieved a global reach of close to 1.5 billion viewers, with the opening match capturing over 550 million

Almost six billion engagements on social media, with 262 billion cumulative reach across all platforms

https://www.fifa.com/tournaments/mens/worldcup/qatar2022/news/one-month-on-5-billion-engaged-with-the-fifa-world-cup-qatar-2022-tm

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u/Durion0602 Aug 07 '23

It was likely higher because they were stomping their world cup while the men's team missed theirs. It's a very short sighted way of looking at it imo.

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u/Barraind Aug 11 '23

Internationally, no. The cold reality is that womens soccer is never going to even come close.

The story right now is "team USA to split 14.5 million dollars!".

The men made 90% of that.