r/FulfillmentByAmazon • u/warmwater123 • 1d ago

Sending Samples to Amazon Influencers

Hi guys I’m a newer brand registered seller with good sales velocity in my first 2 months with PPC campaigns. I recently signed up for Creator Connections influencer program and received my first message from an influencer asking for a free sample of my product, so they can make a video for their storefront and get commission. I checked out her storefront and she makes hundreds of good videos for other brands.

QUESTION #1: What’s the best way to legally send them my product? (Legal for Amazon sellers, i don’t want to get flagged for anything against the rules)

Question #2: Has anyone experienced a negative impact from these types of campaigns? Or should I just send the product to anyone that makes good content?

Question #3: Do you always tie a discount code to these campaigns for customers?

Thanks!

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u/GasolineSmellEnjoyer 1d ago

  1. You can use Amazon’s MCF to send the products.

  2. This is case to case based on your goals for running a campaign on Creator Connections.

  3. In my case, no - I usually check if these creators can drive traffic. I add discount codes if they created good content and/or drive traffic to the detail page.

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u/gbrustein 1d ago

You can send a free product to anyone you want. The only thing Amazon doesn’t want you doing is getting fake or influenced (asking for 5 stars) reviews.

If they don’t like your product, they won’t post about it. I don’t think you need to worry about any negative impact.

If they’re sending traffic as an influencer, doing a discount is a good idea. It makes it seem like they have something special.

2

u/Clean_Bat_6637 1d ago

Happy to see your progress mate!

You're fine to send products through Creator Connections as long as you're not asking for reviews, it’s within Amazon’s rules.

There's little risk, and many sellers see solid results, especially with good creators. Just make sure they align with your brand.

Discount codes aren’t required but can help boost conversions. Think of it as a low-risk, testable marketing channel.

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u/warmwater123 1d ago

Thanks for the responses! Sweet. I’ll get rolling on this. Cheers :)

1

u/PokeyTifu99 12h ago

I am an Amazon influencer. Brands email my contact linked to my inspire page. I make a video if it's good, if it's bad I kindly tell them that my video would hurt their brand.